All Good Sales And Marketing Begins By Putting The Other Person First

In order to be successful in marketing and sales, you have to understand how to create a situation where a person will be inclined to buy what you have to offer.

Good marketing is about tapping into needs that already exist. It makes more sense to focus on helping people buy things they want, because everyone loves to buy what they want!

Applying this principle alone will help to ensure that you target specific needs people have and by providing a solution to that need, you will get more sales.

I like to think of marketing as creating a situation where people can buy on their own. They have to feel like they came to the decision themselves. It has to feel natural.

The way to do this, is to start by getting information. You have to understand the customers need to best cater for it. This means asking the right questions and building from the feedback you get. In other forms of marketing like a website or video presentation, it means doing thorough research about your market and prospects beforehand. You have to know what they need and put yourself in your prospect’s shoes first. You should be asking the question "Would I Buy This?" and know that you can confidently say Yes.

Once you've shown someone that you are truly interested in providing a solution to them and they can get the things they want and care about, you've got their undivided attention and loyalty. Then, when you actually do need them to look at your sales offer, they will be happy to go ahead and make that purchase.