Avoid the common Marketing Mistakes, by applying these tips.
Always Include An Offer
-Always offer something for your clients and make the call to action clear and direct.
Give A Reason To Respond Right Now
-Take advantage of an offer now – or not at all. Put a time limit to it.
Give Clear Instructions
-Tell them exactly what step you want them to take next. You’ll be amazed how this skyrockets your conversions.
Focus on Tracking, Measurement, and Accountability
-If you’re not testing and tweaking your marketing continuously, you are guaranteed it won’t be as effective as it could be.
Only Do No-Cost Brand Building
-Focus on direct marketing. Enjoy any brand building you get as a bonus of your marketing – not as the goal.
Always Follow-Up
-You need to follow up – follow up with your prospects, follow up with your customers.
Make It Look Like Mail-Order Advertising
-The point is that mail-order advertisements are some of the most tested marketing pieces that exist. So study them. Use them as role models for all your campaigns.
Strengthen Your Copy
-Focus on writing in a way that sells – focus on strong motivating copy.
Focus On Results. Period.
-As a marketer, you need to listen and act only on results.
Put Your Business On A Strict Direct Marketing Diet
-Forget about awareness marketing and go on the diet of business champions: direct marketing.
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