Tuesday, 9 September 2014

Avoid these 10 common Marketing Mistakes

Avoid the common Marketing Mistakes, by applying these tips.

Always Include An Offer
-Always offer something for your clients and make the call to action clear and direct.

Give A Reason To Respond Right Now
-Take advantage of an offer now – or not at all. Put a time limit to it.

Give Clear Instructions
-Tell them exactly what step you want them to take next. You’ll be amazed how this skyrockets your conversions.

Focus on Tracking, Measurement, and Accountability
-If you’re not testing and tweaking your marketing continuously, you are guaranteed it won’t be as effective as it could be.

Only Do No-Cost Brand Building
-Focus on direct marketing. Enjoy any brand building you get as a bonus of your marketing – not as the goal.

Always Follow-Up
-You need to follow up – follow up with your prospects, follow up with your customers.

Make It Look Like Mail-Order Advertising
-The point is that mail-order advertisements are some of the most tested marketing pieces that exist. So study them. Use them as role models for all your campaigns.

Strengthen Your Copy
-Focus on writing in a way that sells – focus on strong motivating copy.

Focus On Results. Period.
-As a marketer, you need to listen and act only on results.

Put Your Business On A Strict Direct Marketing Diet
-Forget about awareness marketing and go on the diet of business champions: direct marketing.

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